Monday, 04 June 2007
Christian: Anticipating June 29th
Apple annouced today (via television commercial on CBS) that the iPhone is coming out on Friday, June 29th. They have new TV ads that show off some of its compelling features. John Gruber at Daring Fireball sums the ads up well:
These are great ads — music, photos, video, flick-to-scroll, Google Maps integration, and, of course, answering and initiating phone calls. It all looks simple, obvious, and very fun. No other cell phone is advertised by showing off the user interface.
These ads are low on hype and high on showing how the iPhone actually works, and they clearly focus on reasons why you might want one. They make me think the iPhone is going to be the next Wii — they’re going to sell them as fast as they can make them for months to come.
See also the story in today's New York Times. It's not as if Apple isn't already awash in cash, but the iPhone is destined to be yet another printing press for cash in Cupertino. Suddenly Morgan Stanley's target price of $150 for AAPL doesn't seem so crazy. I'm really wishing I'd bought in when it was still around $95 a few months back.
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